We understand that designing the right creative materials for our clients requires the right methods and processes to be in place. Impresa Creative is focused, experienced and highly creative with solid foundation and discipline.
Here is how we work:

Discovery of The Brand

Discovery of the brand is to find out who the client is and what messages they are currently communicating about themselves. Our first step is a question and answer session at the beginning of the project with you. This will allow us to discover how the current brand is working and what needs to be changed. We will do a competitive analysis and audit your competitors' materials. This will allow us to find out how you stand up to your competition in all areas. This process also will determine who your true audience is and how they use your products or services.

Brand Development (Messaging)

This step in the process is to develop the brand from the discovery phase. Clients can come to us with the discovery of their brand already complete and jump right into brand development. In this step, we will determine your core values and how they are portrayed within your brand and brand message. Once the mission of the company is established and values are determined for your brand, we will develop a clear plan to execute your creative materials. Through this process, we will develop an elevator speech allowing all members of your team to speak about the brand in the same manner.

Design

We will now have the foundation to begin the design and execution of collateral materials such as a logo package, brochures, web sites, direct mail, newsletters, trade show materials and more. Concepts will be presented to you, and we will review the new brand and positioning statements with you (your mission and values). This "look" will then apply to all communication tools necessary to build recognition in your industry. This will position you as a leader in your field and communicate professionalism and organization within your company.

In summary our mission is to do great work, treat our employees really well and exceed our clients' expectations.